Forest of Chintz

Mumbai, India

https://video.wixstatic.com/video/e751e0_346ad515c658434ebe1b4161a4f9b715/1080p/mp4/file.mp4

Sometimes, a little project, one you never dreamt would encounter water seepage and a pandemic, emerges from a chrysalis to become a butterfly.

The challenge in retail is to let the design be the backdrop for the product while also being a protagonist. After all, everyone loves a great store.

But does it showcase the product or shout it down?

Read more about the project