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Clothes Encounters  
Retail I Chennai, Tamil Nadu

Client Magic Clothing pvt ltd 

Area 1,400 sq. ft 

Status Completed 

Team Shimul Javeri Kadri, Sonali Bhargava, Ankur Khosla

The detailing required integrity so that the green and autumnal oranges flow seamlessly without material changes and awkward edges, enabling us to highlight products as the “break” to the wrap.

The advertisement campaign for this brand featured nature, leaves, trees and professed a deep kinship between clothes and nature. This being the starting point for our design, we conceptualized a soft, gentle store with the green of nature wrapping it from the “fossil”, slate stone, to the colour on the walls & rocks.        

 

The “haikus” interspersed with the painted walls celebrate the softness of nature. The detailing required integrity so that the green and autumnal oranges flow seamlessly without material changes and awkward edges, enabling us to highlight products as the “break” to the wrap.

Team Shimul Javeri Kadri, Sonali Bhargava, Priya Dedhia

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